Jalaram Timber is India’s leading establishment and their brief was simple: design a space that visually conveys the ethos of the brand and showcases the largest range of veneers in the country. The site was originally a warehouse and since the product is the main attraction, we gave it a subtle industrial personality. Our choice of finishing materials like exposed bricks, unpolished limestone flooring, cement sheet ceilings and IPS flooring is the perfect backdrop to display their vast range of veneers. The entire layout is designed based on the principles of Vaastu science. The entrance is made with cement sheet wall panelling and we created a wooden art installation, which is complemented with filament bulbs hanging down from the double height roof of the entrance lobby. We made a new reception and sales counter with a backdrop of the various products they retail. The images of the products have been printed on a light veneer board.
The passage wall is finished in red bricks with glass slots to give clients a peek into the showroom. The display racks in the showroom were fashioned with an element of black metal, seemingly suspended racks which hold the sliding veneer display panels.
The ceiling has cement sheet fins in random rhythm. One section is exclusively devoted to live tree veneers and another for decorative timbers. These samples are mounted on large bolts jutting out of the wall for ease of display. For the flooring we chose a beige travertine in its polished form to complement the veneer panels.
The showroom was extended to accommodate the wooden flooring retailed by them. The flooring in this section is made of poured cement and the ceiling in cement sheets adds a subtle charm to this space. The proprietor’s cabin reflects his personality. The desk made of walnut veneer is set against a red brick wall and a standalone library unit in red oak wood houses his book collection. The flooring is engineered parquet floor. Since there was no sunlight streaming into this space, we created cubic windows with sloping sills to enable natural daylight. The staff area and conference room were designed with red bricks, cement sheet and textured glass. The result is a showroom and office which exude a contemporary charm.